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The first Time-Life, Boston Publishing Company Vietnam Experience TV commercial. Produced: December 1983. It was a market test, and it proved to be very successful. Perhaps the best known quote from the commercial series is in this one: "I told the cab driver I just got back from Vietnam … and he was like 'so what?' … So what..." |
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Produced: June 1984. By this time, the first eight volumes of The Vietnam Experience had been published and the series boasted more than 200,000 subscribers. |
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Produced: December 1984. The beginning of the marketing rollout for what would become the largest book series marketed by Time-Life Books, with more than 700,000 subscribers, who collectively purchased more than 11 million copies of the books. |
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Produced: December 1984. Continuation of the marketing rollout. The Vietnam War had ended nine years earlier, and America was finally ready to look back at its experience in Vietnam. |
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Produced: December 1985. Filmed at the Vietnam Veterans Memorial in Washington, DC. This was the most powerful and most successful of the commercials in terms of book order generation. |
